The Marquis de Sade's castle in Lacoste
When I started researching the Marquis de Sade for my book, his former domain was surprisingly hard to find—in fact, it took some digging to work out which of France’s Lacostes I needed to go to.
However, the new lord of the manor is fashion supremo Pierre Cardin, and he’s using all his branding expertise to put Lacoste on the map forever—with the aim of turning it into the ‘St. Tropez of culture.’
Predictably, some locals are outraged (you can read my take on the controversy here).
In reality, though, the hilltop hamlet is going to change whether or not you visit.
And if you go now, at least you can glimpse what the village used to be before it changes forever.
What makes it romantic?
Depending on your predilections, the Sade connection speaks for itself.
But you don’t have to be dark or twisted to enjoy Lacoste: this is where Peter Mayle began his Year in Provence, where designer Pierre Cardin hosts performances beneath the Provencal sky, and where city- and country-lovers alike can enjoy the Parisian boutiques and rustic splendor.
And in case you’re wondering: Lacoste is blessedly free of tourist tat. The BDSM crowd has yet to discover it, so you won’t be assaulted by the sight of tacky, riding-crop keyrings or T-shirts informing you that ‘The Marquis de Sade Was Here.’
Where is it?
Lacoste is in Provence, one of the most picturesque parts of France, in the southeastern part of the country.
It’s only a few miles up the road from Ménerbes, the village that Peter Mayle made famous in A Year in Provence.
The nearest airports are in Avignon and Marseille, which are both worth visiting, too.
And if you’re not allergic to driving, Lacoste isn’t far from Cannes, Nice and Monaco.
You can check out my map of Lacoste here.
How long should we stay?
You could have a nice romantic getaway in four days, though once you visit, you’ll wish you’d booked for a week.
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